Team couch dog or team chewing bone?
The brief:
Create a job advertisement for Gothenburg law firm Morris Law. The target audience is newly graduated lawyers. The ad should, just like the law firm, challenge a tired and traditional industry. Psssst this is a fictive case from school!
Insight:
It's time to let the dog choose your workplace!
Concept:
Since many people today consider bringing their dog to the office when choosing a workplace, the campaign is designed to target dog owners—and their dogs, of course! It features two different types of dogs: one representing the 'couch dogs' and the other representing 'team chew bone.
Posters
Social media post
Is the chewing bone tastier at the Law Firm of the Year?*
Woof!
Do you have a human that wants to give you everything and even more? Is your human also in to making law easy and available without compromising with quality? Well, come on in then!
Morris Law wants to make law accessible and understandable without compromising on quality.
We are young, modern and driven by joy and creativity. All so that you can enjoy your chewing bone while your human is having a good time at work.
Does that sound interesting? Steer your leash and morning walk to our office, and we’ll offer you a delicious chew bone while we get to know your human.
*In Regis’ Annual Quality and Industry Study, Morris Law was named Law Firm of the Year 2024.
Is the sofa comfier at the law firm of the year?*
Woof!
Do you have a human that wants to give you everything and even more? Is your human also in to making law easy and available without compromising with quality? Well, come on in then!
Morris Law wants to make law accessible and understandable without compromising on quality.
We are young, modern and driven by joy and creativity. All so that you can sleep on the sofa and dream about chasing rabbits while your human is having a good time at work.
Does that sound interesting? Steer your leash and morning walk to our office, and we’ll fluff the pillows for you while we get to know your human.
*In Regis’ Annual Quality and Industry Study, Morris Law was named Law Firm of the Year 2024.
Texts to use on website