Forget-Me-Not
(Förgaddmigej)

The brief: 

The Botanical Gardens of Gothenburg is one of Europe’s largest and most renowned gardens, welcoming over 600,000 visitors annually. To expand its reach and support its vital work, the garden is introducing new greenhouses. These greenhouses are designed to continue the garden’s mission while also enabling year-round events.

The garden wants to attract a new and diverse audience through a campaign that connects to the new greenhouses.

Insight:

There are many ways to preserve a plant. 

Our concept: 

We host a tattoo-event in the new greenhouses where we invite popular and local tattoo artists. Visitors will be able to choose a tattoo from a specially designed flash sheet (only available at the garden). All proceeds goes directly back to the Botanical Garden. 

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Work group:

Julia Hvalgren (CW), Anton Schmidt (AD), Olympia Soe, Ella Högberg, Jesper Jildestad, Helene Olsson Bremling